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Today I will be writing about American Eagle Outfitters
sales patterns. This topic is relatable to me because I have worked for this
company for the past year I started working for AEO on the store level in my
hometown. I have since moved to the cooperate headquarters where I am currently
a Visual Lab Associate. My goal is to eventually work as a graphic designer for
this company once I graduate. I really enjoy being employed by this company and
their progress is important to me.
In recent years American Eagle has been doing very well as a
company and even surpassed projected goals. For the past five years, AEO’s
sales and revenue has fluctuated slightly, but in the last year alone they have
experienced a major increase. In 2012 the company’s total revenue was 3.16
billion dollars. The next year, 2013, the company’s sales jumped by .32 billion
to 3.48 billion. Over the next two years, the company’s revenue slightly
declined with a 3.31 billion dollar sales figure in 2014 and a 3.28 billion
dollar one in 2015.
2016 was when AEO rose up and surpassed its projected sales and
revenues figures. In 2016, American Eagle Outfitters reported a total net
revenue of 3.52 billion dollars. This figure shows a 7.28% sales growth from the
prior year of 2015. This was significant
for the company considering that they experienced a 5% decrease the year before
(2015).
The company was projected to experience a 2.8% sales growth,
but they reported a 3% total sales increase, surpassing its original sales
projection. The American Eagle brand sales itself rose only 1%. Aerie, American
Eagle’s lingerie brand, increased by a whopping 24%.
American Eagle is one of the few retailers that is excelling
in the teen and women’s sales categories. They are also one of the few
retailers that is experiencing an influx of sales and revenue in the digital
age where many stores are struggling to survive.
Another impressive figure that AEO has managed to produce of
the past few years is it EPS, or earning per share. In 2012, the companies EPS value was $0.77
cents. The company experienced an EPS increase in 2013 with a $1.16. Over the next
year, the company saw a drop in EPS value with a $0.43 in 2014 and a $0.41 in
2015. In 2016 the company flourished and had a 169.68% increase in EPS with a
$1.09. The EPS value rose by 73% that year.
Again the company surpassed its expectations. AEO was
projected to have an EPS value of only 21 cents on revenue of $820 million.
American Eagles CEO, Jay Schottenstien had this to say about
the increase in figures, ““Initiatives to strengthen our merchandise and improve operational
execution fueled strong results in 2016.. The American Eagle brand delivered
solid growth and Aerie exceeded our expectations.”
American Eagle Outfitters has high hopes for the current
year of 2017.
Additional Resources:
http://investors.ae.com/news-releases/news-releases-details/2016/American-Eagle-Outfitters-Delivers-Record-Second-Quarter-Revenue-and-Strong-EPS-Growth/default.aspx
http://investors.ae.com/overview/default.aspx
Sources:
http://www.marketwatch.com/investing/stock/aeo/financials
Additional Resources:
http://investors.ae.com/news-releases/news-releases-details/2016/American-Eagle-Outfitters-Delivers-Record-Second-Quarter-Revenue-and-Strong-EPS-Growth/default.aspx
http://investors.ae.com/overview/default.aspx
Sources:
http://www.marketwatch.com/investing/stock/aeo/financials
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